Shining Eyes Dog Training and Education
Privacy Policy
Last updated: 6 August 2026
Shining Eyes Dog Training and Education is committed to protecting the privacy of your personal data. This Privacy Policy outlines how we collect, use, and safeguard your data when you use our dog training services or online platform, or when you visit https://www.shiningeyesdogs.com/ (the “Website”). We comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).
If you have any questions or concerns about this Privacy Policy, please contact us at hello@shiningeyesdogs.com, on WhatsApp or Messaging at 07311 269977, or through the Website.
1. Information We Collect
We may collect the following personal data:
- Contact data, including name, address, telephone number, and email address
- Communication data, including any communication sent to us through email, text, social media messaging, social media posting, or interaction on our Website, information provided during consultations or training sessions, or any other communication sent to us
- Customer data, including information relating to purchases of our services, customer records (including information about your dog), and billing and payment information
- Platform account data, including sign-up details, subscription and payment status, and login activity
- Photographs and video footage taken during training sessions
- Emergency contact information
- Technical data, meaning internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices used to access the Website
How information is collected:
- During initial consultations
- Through service agreements
- Via phone calls, email correspondence, or social media messages
- Through sign-up forms
- Through your interaction on the Website
- Through our booking system
- Through our payment processor
2. How We Use Your Information
We use your information for the following purposes.
| Purpose | Category of data | UK GDPR legal basis |
|---|---|---|
| To provide our dog training services. This includes communicating with you about your dog’s training, processing payments, maintaining records of the services we have provided, responding to your enquiries, and ensuring your dog receives prompt and appropriate care in the event of an emergency | Contact data, Communication data, Customer data | Performance of our contract with you to provide our services; our legitimate interests to maintain accurate records, respond to enquiries, and ensure prompt care in an emergency |
| To provide access to our online platform, including managing your account and subscription | Contact data, Platform account data | Performance of our contract with you to provide platform access |
| To use photographs or video footage taken during training sessions for marketing, educational, or promotional purposes | Photographs and video footage | Our legitimate interest in promoting our business, subject to your right to object (see Section 6) |
| To ensure and monitor the effectiveness and availability of the Website, and generate statistical data relating to its use | Technical data | Our legitimate interests to understand how our Website is used and improve our services |
| To send updates and information about our services | Contact data | Your consent |
| To meet our legal obligations, or for the establishment, exercise or defence of legal claims | Any personal data necessary for the purpose | Necessary for a legal obligation; our legitimate interests to establish, exercise or defend against legal claims |
You can unsubscribe from marketing updates at any time, either using the unsubscribe link included in our emails or by contacting us directly.
Automated technologies or interactions. As you interact with our Website, we automatically collect Technical data about your equipment, browsing actions and patterns, using cookies and similar technologies. This includes:
- Essential cookies, needed for the Website and platform to function correctly
- Analytics cookies, which help us understand how the Website is used so we can improve it
- Third-party cookies, set by embedded tools such as our booking or payment systems
You can control or disable cookies through your browser settings, though this may affect how parts of the Website function.
3. Data Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, or destruction, including by storing data securely and, where applicable, in encrypted form. Access to your personal data is restricted to authorised personnel only.
4. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. You have various rights with respect to your personal data, including the right to request that we delete it (by contacting us at the details above). We will honour such requests unless we are legally allowed or required to retain your personal data, such as to:
- Meet our legal, tax, audit, or accounting obligations
- Comply with legal process or a court order
- Protect the rights, property, security, or safety of those who use our services, Website users, or the public
- Respond to an emergency
- Confirm your identity
5. Sharing Your Information
We may share your information with the following categories of third party. We will not sell or rent your personal data to third parties.
- Veterinary professionals, in case of emergencies
- Third-party payment processors, to process payments
- Third-party booking platforms, to manage appointments and bookings
- Legal authorities, if required by law
Some of these third parties may be based, or may process data, outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as standard contractual clauses approved for this purpose.
6. Your Rights
Subject to applicable law, you have the right to:
- Request access to a copy of your personal data
- Request that we correct or update any inaccurate or incomplete personal data
- Request that we erase your personal data
- Object to the processing of your personal data, or request restriction of such processing
- Request that we port your personal data to another party
- Withdraw your consent at any time where we are relying on consent as the legal basis for processing
If you wish to exercise any of these rights, please contact us using the details provided above.
7. Children’s Data
Our online platform is intended for use by adults; account holders must be 18 or over. We do not knowingly collect personal data directly from children. Where a child attends a training session with a parent or guardian, we only collect the data necessary to deliver that session safely.
8. Complaints
If you have any concerns about how we handle your personal data, please contact us in the first instance so that we can try to resolve the matter. If you remain unhappy with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection matters, at https://ico.org.uk.
9. Changes to this Privacy Policy
We may update this Privacy Policy from time to time by posting a new version on our Website. You should check this page occasionally to ensure you are happy with any changes. We will notify you as appropriate under the circumstances if we make a material change to this Privacy Policy while processing your personal data.